
MY
STORY
Hey, I’m Alex— a proud working mum of four, a qualified beauty therapist, and the founder of 818 Aesthetics based in Wallacia, NSW.
I built my business from the ground up, working from home and transforming a passion for beauty into a thriving space where women come to feel confident, cared for, and empowered. I’ve spent years mastering the client experience and creating services that deliver real results — with a luxurious, personal touch.
Now, I’m on a mission to help other beauty professionals do the same. Through my online courses and digital resources, I teach beauty lovers how to grow profitable businesses without burning out. Whether you're just starting out or ready to level up, I’m here to guide you with no fluff — just proven tools, honest advice, and a whole lot of encouragement.